This post – by Edward Ginis, co-founder and Chief Client Officer of OpenPlay – is Partner Content. Twenty years ago, when iTunes was first launched, the music industry needed a new digital distribution system, and they built one based on what they knew: the physical distribution “pick, pack, and ship” model. That approach has largely persisted […]
The post 20 years after iTunes, moving past the ‘Pick, Pack & Ship’ distribution model appeared first on Music Ally.
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