For an international act to break through in India, where over 85% of the music consumed is domestic repertoire, the key is “localising the content pieces”, says Roochay Shukla, senior marketing manager at Outdustry. In November, the artist services company completed three years of operations in the south Asian nation where it has broadened the […]
The post Outdustry talks essential ingredients for success in India appeared first on Music Ally.
Source: https://musically.com/2021/12/21/outdustry-talks-essential-ingredients-for-success-in-india/
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