Mountains, they’re wild, uncompromising, inaccessible, difficult. Mountains are part of our collective experience and our consciousness, both geographically and metaphorically. They represent the impossible made possible and the unconquerable conquered.
This is why SONO Music Group logo represents a mountain. We referred to all the challenges in music, the road to success and the entity of how big music is for us. https://bit.ly/2HLxYb6
Our mythology is peppered with cameos from mountains; the ancient Greek gods live on Mount Olympus; the same gods punish Sisyphus by forcing him to push a boulder to the top of a mountain for eternity; and the gods gather on Mount Ida to watch the Trojan War. Mountains have long been places of revelation and transformation.
Doing anything hard requires a conscious effort to move out of a comfort zone and risk failing. American psychologist Angela Duckworth terms the specific quality at play in such situations ‘grit,’ and defines this as ‘passion and perseverance for long-term goals’ (2016).
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