How It Works

Modular deals, creative freedom.

A collaborative, synergic and friendly team.

The SONO System

The SONO System is designed to grow with the artists and supports them at three different stages of their music career.





  • Global Distribution & Strategy
  • Direct Editorial Playlists pitch
  • SONO for Artists platform
  • Pre-Save & Smartlinks, Marketing, Press Releases
  • Tools, Tips, Guides
  • A/R Support & Analytics
  • Artwork & Promo support
  • YouTube Content ID
  • Free UPC & ISRC codes
  • Basic NFT
  • Publishing (optional)




  • SONO Core +
  • Funding
  • Dedicated Management & Label Support
  • Artist Branding & Merchandising
  • Marketing, Promo and Press Campaigns
  • PR, Radio, Synch & Licensing
  • Physical Copies, NFTs
  • Live Booking & Metaverse Events




  • SONO Core & Up +
  • Major Funding
  • Full Support
  • Full Management
  • Full Music Production
  • Full Global Marketing, Creativity & Promo
  • Full Sync, Licensing, Radio, PR
  • Full Booking & Touring
SONO for Artists App Mockup


  • Pre-Save / Smartlinks + Marketing tools.
  • SONO for Artists platform’s tools & resources.
  • Strategical planning & customised direct pitches to editorial playlists.
  • Artists keep majority of revenues and freedom to leave whenever they want.
  • Analytics: cross-platform streaming insights, playlist history, skip rates.
  • Artist Branding, Artworks and Recording: at this stage we link the artist to our partnering graphic designers, creatives and recording studios globally (+ the internal shop in SONO for Artists). We’re developing an ecosystem to help and connect both artists & creators.
  • A/R Team monitors the artist and the market in order to find opportunities to push the artist to the “SONO UP” level.


SONO CORE services +
  • Dedicated management support: a dedicated person to talk to, to give advices on the next move, refine releases details and craft customised strategies.
  • Artist Branding & Artworks: our graphic designers take care of artist’s visual identity across social media and support with content creation.
  • Marketing / Promo / Press support: help with creation of promotional campaigns, marketing strategies, merchandising and PR.
  • Music production support: our producers give advices and support to finalize the production of musical works.
  • Live & Metaverse booking and events: where and when applicable, we take care of finding opportunities for gigs and festivals, both in real and virtual life.
  • Synch: musical works submissions for tv, ads, videos synch & licensing consideration.
  • Physical Copies, NFTs: we’ll support artists when producing and selling vinyls, CDs, cassettes, NFT products.
  • Funding: if hype is rising, we invest in the project
SONO for Artists App Mockup 2


SONO CORE services +

SONO UP services +

  • Major fundings to the project 
  • Full Support: we support artists in every aspect of their career
  • Full Music Production: if needed, our producers work side by side with the artist (and their producer) to maximize the outcome of their musical works.
  • Full Marketing and Promo: We’ll push advertising, marketing worldwide to bring the project up the charts.
  • Synch, licensing and radio: We’ll maximize creative promotion, synch opportunities, playlist pitching and radio placements.