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SONO System

Why SONO Music Group is an unconventional record label?

Music industry is changing. Let's be the change.

The SONO System

The SONO System is designed to grow with the artists and supports them at three different stages of their career.





  • Global Distribution
  • Editorial Playlists pitch
  • SONO for Artists platform
  • Pre-Save & Smartlinks
  • A/R & Analytics
  • Artwork & Promo support




  • SONO Core +
  • Funding
  • Dedicated MGMT/Label Support
  • Artist Branding & Merch
  • Marketing, Promo and Press support
  • Synch & Licensing
  • Physical Copies




  • SONO Core & Up +
  • Major Funding
  • Full Management
  • Full Music Production
  • Global Marketing & Promo
  • Sync, Licensing, Radio, PR
SONO Music Group - SONO for Artists Showcase


  • Global Distribution: Distribution to every major DSP and digital stores around the world, in 200+ Countries.

  • Pre-Save / Smartlinks + Marketing tools.

  • SONO for Artists platform’s tools & resources.

  • Strategical planning & customised pitches to editorial playlists.

  • Artists keep majority of revenues and freedom to leave whenever they want.

  • Analytics: cross-platform streaming insights, playlist history, skip rates.

  • Artist Branding, Artworks and Recording: at this stage we link the artist to our partnering graphic designers, creatives and recording studios globally (+ the internal shop in SONO for Artists). We’re developing an ecosystem to help and connect both artists & creators.

  • A/R Team monitors the artist and the market in order to find opportunities to push the artist to the “SONO UP” level.


SONO CORE services +

  • Dedicated management support: a dedicated person to talk to, to give advices on the next move, refine releases details and craft customised strategies.
  • Artist Branding & Artworks: our graphic designers take care of artist’s visual identity across social media and support with content creation.
  • Marketing / Promo / Press support: help with creation of promotional campaigns, marketing strategies, merchandising and PR.
  • Music production support: our producers give advices and support to finalize the production of musical works.
  • Live booking: where and when applicable, we take care of finding opportunities for gigs and festivals.
  • Synch: musical works submissions for tv, ads, videos synch & licensing consideration.
  • Physical Copies
  • Funding: if hype is rising, we invest in the project
SONO Music Group - SONO for Artists Showcase


SONO CORE services +

SONO UP services +

  • Major fundings to the project 
  • Record Deal: we support artists in every aspect of their career
  • Full Music Production: if needed, our producers work side by side with the artist (and their producer) to maximize the outcome of their musical works.
  • Full Marketing and Promo: We’ll push advertising, marketing worldwide to bring the project up the charts.
  • Synch, licensing and radio: We’ll maximize creative promotion, synch opportunities, playlist pitching and radio placements.