SONO Music, the unconventional record label

A music group of passionate people, a family.

SONO Music

SONO Music Group is a record label and a collective of people aiming to empower artists by working on projects we personally love, as a collaborative family. “Sono” in Italian means ‘I am’, in Latin means ‘sound’.

Providing services globally, SONO aims to embrace music while inspiring an outward thinking, making people enthusiastic about a world that has no boundaries, by communicating through music.

SONO services include A&R, music production, marketing and promotion, artist branding, radio & PR, global distribution, analytics and more.

SONO is dedicated to connect artists and creatives globally, and to leave the world more colorful than we found it.

SONO Music Group Background credits to Unsplash @scottwebb

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“It’s compelling when it comes to discover new artists hidden in the studios that have been rigged up in their bedrooms or basements, to then build a career path that might lead them to jump on stages in front of 50k+ people.”

A Collaborative Record Label

For many seasoned and budding artists, finding the right record label is a crucial step towards achieving success. Usually, this doesn’t pan out to be an easy thing to do as artists are usually torn between signing into a major record label or taking the indie route. Both of these options have their pros and cons; however, most musicians who want to enjoy creative freedom tend to lean towards independent labels. 

SONO Music Group it’s none of these, it’s mainly a collaborative and independent group of passionate people that aims to grow an outstanding community for music. The label, which operates worldwide, seeks to find the most promising talents and catapult them to the next level. The company offers management, live show production and label services, by creating a strong network through its partners.


Artists - SONO Music Group


The company works side by side with artists, sharing with them strategies and ideas on how to go about intricate facets of the music business, keeping a friendly and familiar mood.

They take care of areas such as music production, music distribution, and music promotion. 

Live shows and concerts

This is yet another determining factor for an artist’s success. When it comes to organizing live shows, SONO Music Group takes care of every little detail to ensure that they deliver an unforgettable experience. Promotion, bookings, and logistics are all taken care of so that musicians can provide optimum energy and amaze fans while performing on stage.

Record Label

The group takes care of areas such as music production, worldwide distribution, promotion and artist’s brand identity. 

An artist’s visual identity is one of the underlying factors that today might make the difference. Branding is useful to enhance the artist persona, in order to convey the imagery they want to bring in front of their fans. The record label takes care of the nitty-gritty when it comes to this, leveraging social media as a platform to promote all its musicians’ various styles and personalities while keeping authenticity in first place.

Creative Freedom

When it comes to record labels such as SONO Music Group, the company values the freedom of the artists they work with, thus eliminating the pressure of deadlines and industry standards, whilst still giving guidances to find a compromise. Owing to this, SONO Music Group is less likely to pressure an artist to produce music within a tight timeframe since they want to get the optimum and original record production. This allows artists to focus solely on their craft and improve it as time goes by.

Additionally, record labels such as SONO Music Group are less likely to interfere with the creativity of a musician. All the label does is providing the tools required to make an artist gain notoriety without tampering with their creativity. This creates a synergic environment between the label and musicians; in turn, it fosters the production of unique and creative content.

Benefits of being part of a collaborative record label

Close Working Relationships

At SONO, the artists are able to develop close working relationships with each other, which boost their morale on top of creating an avenue for collaboration. This is one of SONO’s main values and it will never change.

A Synergy Based Group

At SONO Music, passion and collectivity are some of the main values that drive both the label and the artists. This paves a way for young talented artists to work together as a collaborative group to produce outstanding music. SONO aims to put creative minds together in order to share ideas and sharpen each other’s skills.

The music industry has certainly changed in the last few years. The introduction of streaming services has made it easy for many artists to distribute their music without the need for a record label, working with industry professionals However, going it alone doesn’t have as many benefits as being under a group of industry professionals that allows musicians to be as creative as possible. Here are some of the benefits that come with being in a record label such as SONO Music Group.

Artist Oriented

By signing just a few handpicked artists, the label doesn’t need to put continuous pressure on the creation of music for profit. On the other hand, decisions are made to revolve around the improvement and development of their musicians, as well as transparency with administration, royalties, copyright etc.