SONO Music Group, the unconventional record label.

A group of passionate people, a family.

SONO Music Group

SONO Music Group is a record label and a collective of professionals and creatives that aims to make talented artists grow by working as a collaborative family. Sono in Italian means “I am”, in Latin means “sound”. SONO Music Group is, in fact, a group of young and passionate people that work on the projects they personally love, where passion is the main value.
SONO partners with FUGA Music, one of the three preferred Spotify international distributors for labels, with 5 million+ tracks, with over 5 million deliveries every month.

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“It’s compelling when it comes to discover new artists hidden in the studios that have been rigged up in their bedrooms or basements, to then build a career path that might lead them to jump on stages in front of fifty-thousand people.”

A Collaborative Record Label

For many seasoned and budding artists, finding the right record label is a crucial step towards achieving success. Usually, this doesn’t pan out to be an easy thing to do as artists are usually torn between signing into a major record label or taking the indie route. Both of these options have their pros and cons; however, most musicians who want to enjoy creative freedom tend to lean towards independent labels. 

SONO Music Group it’s in the middle, it’s mainly a collaborative and independent group that aims to be supported from a major entity. Driven by a strong passion for music, the Italian based label, which operates worldwide, seeks to find the most promising talents and catapult them to the next level. The company offers management, live show production and label services, by creating a strong network through its partners.



Artists - SONO Music Group


The company works side by side with artists, sharing with them strategies and ideas on how to go about intricate facets of the music business, keeping a friendly and familiar mood.

They take care of areas such as production, distribution, and promotion in order to release the best way record products. 


The group takes care of areas such as music production, worldwide distribution, promotion and artist’s brand identity. 

An artist’s visual identity is one of the underlying factors that today might make the difference. Branding is useful to enhance the artist persona, in order to convey the imagery they want to bring in front of their fans. The record label takes care of the nitty-gritty when it comes to this, leveraging social media as a platform to promote all its musicians’ various styles and personalities while keeping authenticity in first place.

In addition, the company has partnered with FUGA Music, an international leading music distributor with a track record that speaks for itself. It provides exceptional services and is one of the three preferred Spotify distributors for labels with over five million deliveries every month. This ensures that the artists get regular airplay which also helps in the promotion of the musicians.


This is yet another determining factor for an artist’s success. When it comes to organizing live shows, SONO Music Group takes care of every little detail to ensure that they deliver an unforgettable experience. Promotion, bookings, and logistics are all taken care of so that musicians can provide optimum energy and amaze fans while performing on stage.

Creative Freedom

When it comes to record labels such as SONO Music Group, the company values the freedom of the artists they work with, thus eliminating the pressure of deadlines and industry standards, whilst still giving guidances to find a compromise. Owing to this, SONO Music Group is less likely to pressure an artist to produce music within a tight timeframe since they want to get the optimum and original record production. This allows artists to focus solely on their craft and improve it as time goes by.

Additionally, record labels such as SONO Music Group are less likely to interfere with the creativity of a musician. All the label does is providing the tools required to make an artist gain notoriety without tampering with their creativity. This creates a synergic environment between the label and musicians; in turn, it fosters the production of unique and creative content.

A Synergy Based Group

At SONO Music, passion and collectivity are some of the main values that drives both the label and the artists. This paves a way for young talented artists to work together as a collaborative group to produce outstanding music. SONO aims to put creative minds together in order to share ideas and sharpen each other’s skills.

The music industry has certainly changed in the last few years. The introduction of streaming services has made it easy for many artists to distribute their music without the need for a record label, working with industry professionals However, going it alone doesn’t have as many benefits as being under a record label that allows musicians to be as creative as possible. Here are some of the benefits that come with being in a record label such as SONO Music Group.


Benefits of Being Under a collaborative Record Label


Close Working Relationships

Since SONO is still quite small, the artists are able to develop close working relationships with each other, which boosts their morale on top of creating an avenue for collaboration. This will be the same even if the company will grow, being one of the main values.


Given that most of the small/medium size record labels sign a few handpicked artists, the pressure to create music only for profit isn’t there. Instead, the label makes decisions that revolve around the improvement and development of their musicians.

Although SONO Music Group is relatively a young label, their effective approach towards building a collaborative family of musicians and industry professional sets them apart from their peers. They have a competent, innovative staff that will do everything to propel musicians to reach their full potential 

SONO Music Group