Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples include singer, rapper, and Spotify RADAR artist Black Sherif, whose hip-hop and reggae blends are finding new listeners in Nigeria and the U.K.; and Atlanta-based singer-songwriter-engineeer-producer Amaarae, who has recently seen her music soar to new heights in Chile, India, and Mexico.
EQUAL artists Moliy and Gyakie and Fresh Finds artist Kofee Bean, among countless others, are seeing listeners in markets like the U.S., Germany, the Netherlands, Canada, and France. And there’s even more on the podcast side, as Sincerely Accra, a Ghanaian podcast, was named one of 13 African podcasts to receive a share of Spotify’s $100,000 African podcast investment last year.
This week, we increased our ongoing commitment to artists and creators across Africa through a donation to Vibrate Space from our Creator Equity Fund. Vibrate Space, operated by Surf Ghana in Accra, is a community recording studio and music business program that offers education and mentorship for young Ghanaian artists so they can create, connect, and collaborate. Over the past six months, Vibrate has registered more than 200 studio bookings and hosted many more creators for events and classes.
We first partnered with Vibrate in September 2022 with a donation that assisted in the launch of the studio. Now, to help Vibrate achieve its robust plans to further support the creative economy in Ghana, we’re making an additional donation from the fund.
At an event at Surf Ghana, Spotify’s Global Head of Artist and Audience Partnerships, Joe Hadley, shared the news. “Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund, we’re announcing a donation to the Vibrate Space in Accra, Ghana,” he said to a room full of African artists as well as the Vibrate team. “They have been incredible partners to us, continually pouring into the local community and creating a space where artists can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate.”
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