With India in the running to overtake the US as the biggest music streaming market (by volume), Believe swoops for local ‘powerhouse’ catalog

Earlier this month, Luminate, in its Year End Music Report, reported that India saw the biggest YoY increase in total annual on-demand music streams of any nation last year: Its 2023 total stream haul was up by nearly half a trillion plays (+463.7 billion) vs. 2022. The US, by contrast, saw a YoY increase of just 184.0 billion. As noted by MBW, if … Continued


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