Fuego’s New Haunted Playlist Turns Music Listening Into a One-of-a-Kind Game

Halloween is just around the corner and we’re getting into the spirit with Fuego’s Haunted Playlist. This unique on-platform experience turns your listening session into a game where you can interact with our innovative Latin mixtapes in an all-new way. 

“Since its launch last year, Fuego’s mission has been to innovate and bring new listening experiences that feel unique and surprise our community of listeners,” said Antonio Vázquez, Spotify Head of U.S. Latin Editorial. “The inspiration for Haunted Playlist comes from the desire to introduce the “Choose Your Own Adventure” book format to the playlist world. It allows fans to become the protagonist in the story and unravel the mysteries hidden inside this playlist.”

All of the action unfolds inside Fuego’s spooky mansion, where you must navigate between rooms to discover a pair of secret mixtapes curated by a couple of surprise artists. For the visuals, we worked with Chinelo Creative Agency and Mexican illustrator Diego Lavalle, who created the ghostly characters and backdrops hovering throughout the playlists. We also partnered with Latin Grammy-winning producer-engineer Daniel “Vago” Galindo, who created various soundscapes inspired by popular Halloween themes.

To start your adventure, visit Fuego’s Haunted Playlist and click the link in the description to enter the mansion. Instead of the usual cover and tracklist, you’ll find a bespoke cover and 10 Halloween-themed sound clips. In the description, you’ll also find a series of links, each with a different prompt that will send you on a separate path. Where you head in the mansion depends on what you click.

The post Fuego’s New Haunted Playlist Turns Music Listening Into a One-of-a-Kind Game appeared first on Spotify.

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